I had an opportunity to talk with a PR person at a certain IT company, and they told me about “a book they reference while doing PR work.”

In small and medium companies, there are usually only about 1-2 employees handling PR, but at CyberAgent’s scale there are many people, so this book is packed with know-how about how to operate “PR” as a team in such companies. I haven’t read it yet, so this is based on what I heard.

I’d like to read it when I need to understand the work of “PR.”

That’s all from the Gemba.