Cookpad Tech Kitchen #10 〜Product Design Talk〜 Participation Report

Tadashi Shigeoka ·  Wed, September 13, 2017

I participated in Cookpad Tech Kitchen #10 〜Product Design Talk〜, so I wrote a report article.

With a competition rate of about 4 times, it was a consistently super popular event, so thank you for selecting me.

About Cookpad Tech Kitchen

What is Cookpad Tech Kitchen

Centered around "Technology × Craftsmanship," this is a place where we share knowledge and trending information cultivated internally while exchanging information with everyone in our company kitchen.

Event Overview

The 10th edition of Cookpad Tech Kitchen's theme is "Product Design."

This is an event where designers and product managers involved in experience design and UI design present how they engage with product design in their company’s service development. They will speak extensively incorporating real-world examples from each company. Of course, we’ll also provide delicious food and drinks this time.

Presentation Content

Design that Realizes "Re-experiencing Cooking"

✓ Using real data in prototyping is important

Design that Fits the 6-Year-Old Hatena Blog Worldview

はてなブログの世界観になじむ機能デザイン from Saori Matsui

Hatena Blog, it’s been 6 years already.

✓ Getting hints from existing services is important ✓ While using calendar display, not incorporating calendar functions but keeping features to a minimum is where skills shine

How to Make Just Right Things by @naomeme

✓ It’s nice that the service minne provides opportunities to notice happy things. It makes you feel like “I want to keep using this service” and “Maybe I should share this.”

UX for Natural Music Experience

(Waiting for slide publication)

✓ AWA started with mock development and seemed to have a rich variety, so they did the prototyping phase properly, which gave a good impression

Bonus: Cookpad's Amazing Cuisine

That’s all from the Gemba.