Three benefits of implementing Always SSL (HTTPS) ~ Security, SEO, and reducing user distrust

Tadashi Shigeoka ·  Thu, February 8, 2018

There are three benefits to implementing Always SSL (HTTPS): “Security,” “SEO,” and “reducing user distrust.”

SEO

Reasons to implement SSL

Excluding security aspects, there are mainly two reasons to implement SSL.

SEO benefits

In 2014, Google officially announced that they would “use HTTPS as a ranking signal,” meaning it would be used as criteria for search rankings.

Some browsers like Chrome display "Not Secure" warnings

Soon Google Chrome will mark all sites that don't use HTTPS encryption. Starting with Chrome 68 released in July, Chrome will prominently display all HTTP sites as 'not secure' in the URL bar.

I think we can’t say for certain that site visitors won’t feel anxious when seeing Chrome browser’s “Not Secure” display.

That’s all from the Gemba where I recommend implementing SSL support for all pages without leaving any HTTP pages, based on these two reasons.