301 Redirects After Web Service Closure are Good for SEO

Tadashi Shigeoka ·  Sat, May 5, 2018

I’ll introduce how implementing 301 redirects for a while after web service termination is good from an SEO perspective.

SEO

Implement 301 Redirects Immediately After Service Termination

  • Q1) Regarding 301 redirect handling for terminated service sites, is it okay to keep 301 redirects permanently?
  • A1) It's better to create a page at a URL like https://newsite.example.com/oldsite with content saying "This service has been terminated" and implement 301 redirects to this URL
  • Q2) Does permanently continuing 301 redirects negatively affect the redirect destination domain?
  • A2) For redirects, it's OK to do them for 3-6 months and then stop them (either way is fine)

That’s all from the Gemba where SEO is a concern even when terminating web services.