I’ll introduce some good books on data analysis and engineering that I was recommended.

Background: Want to Know Good Books Related to Data

I asked people who seemed knowledgeable about data analysis and engineering (roughly) “Are there any good books related to ‘data’ that you’d recommend? 🙏” and I’ll introduce the books they recommended.

Good Books for Learning Data Technology and Mechanisms

Technology Supporting Big Data

［増補改訂］ビッグデータを支える技術 ――ラップトップ1台で学ぶデータ基盤のしくみ：書籍案内｜技術評論社

Introduction to Practical Data Engineering with Google Cloud [Building Data Infrastructure for Business Use]

I was told it has a good reputation as an entry point to data engineering.

Google Cloudではじめる実践データエンジニアリング入門［業務で使えるデータ基盤構築］：書籍案内｜技術評論社

Good Books for Learning About Advertising-Oriented Data

Introduction to DSP/RTB Audience Targeting

Data Management Platform for Understanding Customers: DMP Introduction

The Ad Technology: From the Basics of Data Marketing to the Concept of Attribution

Marketing & Statistics

Probabilistic Strategic Thinking: The Power of Mathematical Marketing Proven at USJ

That’s all from the Gemba.