International Press Release Distribution Services and Blog Media [2021 Edition]
I’ll share the results of my research on “Which international press release distribution services and blog media should we use?”
Background: Want to Know International Examples of PR TIMES and note
As of 2021, I wanted to know international examples of PR TIMES (press release distribution service) and note (media platform), which are commonly used in Japan. I summarized the results of messaging and interviewing acquaintances who seemed knowledgeable about international examples with the following questions.
Interview Message
Our company is planning to distribute English press releases and blog articles,
and I'd like to know suitable services for English and international (mainly America) audiences. Could you please let me know if you have any suggestions?
For Japanese content targeting Japan, we use the following services:
For press release distribution:
PR TIMES
https://prtimes.jp/
For blog articles:
note
https://note.com/
I'd appreciate a reply when you have time!
「自社で、英語のプレスリリース、ブログ記事を配信する予定なのですが、英語と海外(主にアメリカ)で適したサービスを知りたく、よければ教えて下さい。日本語で日本向けには以下のサービスを利用してます。プレスリリース配信サービスは、PR TIMES https://prtimes.jp/ ブログ記事は、note https://note.com/ お手隙の時に返信してもらえると嬉しいです！」
Summary: Newswire, Medium
Press Release Distribution Services
- PR Newswire: press release distribution, targeting, monitoring and marketing
- Newswire :) Press Release Distribution Empowering the Earned Media Advantage
Media Platforms and Blog Media
Other Reference Information
Steadily Working on LinkedIn
For international audiences, consistent posting on LinkedIn can be quietly effective.
Like Facebook, posts from friends of friends appear in the feed, so just adding a bit of English alongside Japanese can increase the number of people who see your content.
Press Release Submission Sites
The following article has a long explanation in the first half, but the latter half summarizes rankings:
PR Newswire
For small to medium-sized companies in America, PR Newswire is major.
For innovation-related topics, other companies might pick up stories from there, but it might be weak for general service releases.
If you want to get your company name out there and use articles published there as future references, it might be worth using.
For Blogs, It's Still WordPress and Medium
For blog articles, it's still WordPress and Medium.For Paid Newsletters, Substack
There’s also a service called Substack that allows you to distribute paid subscription newsletters like note.
Substack became somewhat popular after entering 2021.
That’s all from the Gemba on wanting to know which English-language press release distribution services and blog media to use.