Creating MCC Account and Initial Setup to Start Google Ads Agency

Tadashi Shigeoka ·  Tue, December 21, 2021

I’ll introduce the content of creating an MCC account and performing initial setup to start a Google Ads agency.

Google広告 | Google Ads

Background: Want to Start Google Ads Agency

I created an MCC account to provide Google Ads management services.

MCC accounts are explained in detail in the following articles:

Google Ads MCC Account Creation and Initial Setup

MCC Account Creation

Create from Easily Manage Multiple Google Ads Client Accounts | Google Ads (複数の Google 広告クライアント アカウントを簡単に管理できます | Google 広告).

Add Users to MCC Account

Manage Users and Access for Manager Accounts (MCC) - Google Ads Help (クライアント センター(MCC)アカウントのユーザーとアクセス権を管理する - Google 広告 ヘルプ)

For now, since it would be problematic if something happened, I added users with the following permissions:

  • Administrator
  • Billing information: Added accounting staff

Link to Existing Google Ads Account

About Linking Accounts and Manager Accounts (MCC) - Google Ads Help (アカウントとクライアント センター(MCC)アカウントのリンクについて - Google 広告 ヘルプ)

✉️ Handling "Link Request to MCC Account (xxx) is Pending"

An email is sent to the existing Google Ads account administrator, so have them approve the request.

Add Payment Method

The following article was also helpful for payment method settings:

That’s all from the Gemba on wanting to run Google Ads agency with MCC account.