I read 『いちばんやさしい新しいSEOの教本 第2版 人気講師が教える検索に強いサイトの作り方［MFI対応］』(The Easiest New SEO Textbook 2nd Edition: How to Build Search-Strong Sites as Taught by Popular Instructors [MFI Compatible]) by Hiroshi Yasukawa, so I’ll share the insights gained from the book.

Background: Introductory Book to Recommend to SEO Beginners

An acquaintance consulted me asking “Could you teach me SEO? 👨‍🎓”, and I agreed to teach for about an hour in an online meeting, so I read this book to review SEO.

This is one of the SEO introductory books I personally want to recommend.

It’s also available on Kindle Unlimited.

Premise: Completed Reading The Easiest New SEO Textbook 1st Edition

By the way, I completed reading The Easiest New SEO Textbook 1st Edition 6 years ago, so there are fewer quotes and notes.

Below are quotes and notes about SEO reference sites and tools that were introduced.

04 Understanding How Search Engines Work

Google's official pages are also helpful for understanding how Google Search works. You should also look at the "Search Engine Optimization (SEO) Starter Guide." ▶Search Engine Optimization (SEO) Starter Guide https://support.google.com/webmasters/answer/7451184?hl=ja&ref_topic=3309469 ▶How Google Search Works https://support.google.com/webmasters/answer/70897?hl=ja&ref_topic=3309469

→ Check Google official documentation.

• SEO スターター ガイド: 基本 | Google 検索セントラル | Google Developers
• Google 検索の仕組み（入門向け） | Google 検索セントラル | Google Developers

12 Use Keyword Tools Instead of Relying on Imagination

○Let's try using keyword tools Tools that research keyword popularity are called "keyword tools." Currently, the main tool that can be used for SEO is Google's "Keyword Planner." An AdWords account is required, but it can be used for free.

→ リサーチツールを使って適切なキーワードを選びましょう | Google 広告

▶ goodkeyword https://goodkeyword.net/ You can research related keywords from Google and Bing, as well as Amazon and Rakuten. The batch copy function is also convenient. It's free to use, but you can't check numerical values for the popularity of each word.

→ ラッコキーワード（旧：関連キーワード取得ツール（仮名・β版））

▶ Keyword Tool https://keywordtool.io/ In addition to Google suggest data, it also displays search volume numbers. It's an overseas tool but supports Japanese, and it's paid. You can also filter specific words in results, filter by specific search volume, and sort.

→ Keyword Tool ⚠️ Google Keyword Planner【Search FREE】

That’s all from the Gemba about re-reading an introductory book I want to recommend to SEO beginners.