I’ll introduce the information I referenced when creating a Product Strategy.

Background: Want to Develop a BtoB Product Strategy

This is information I researched to develop a BtoB product strategy rather than BtoC.

Product Strategy Reference Information

Below is the recommended reading order.

プロダクト戦略とGo To Market戦略の関係 - SaaS企業で働くプロダクトマネージャーのブログ (The Relationship Between Product Strategy and Go-To-Market Strategy - Blog of a Product Manager Working at a SaaS Company)

Product Strategy Case Studies

The case studies I referenced when developing the product strategy are as follows.

3-year Strategy - GitLab Direction | GitLab

How to Define Your Product Strategy | by Gibson Biddle | Medium Japanese: いかにプロダクト戦略を定義するか - by Gibson Biddle｜kenji｜note (How to Define Product Strategy - by Gibson Biddle)

マルチプロダクト × 強いSaaSへの挑戦　プレイド流、SaaS開発のためのプロダクトマネジメント術 - ログミーTech (Challenge of Multi-Product × Strong SaaS: Plaid’s Product Management Techniques for SaaS Development - logmi Tech)

That’s all from the Gemba.