I’d like to share insights I gained from reading 『はじめてのUXデザイン図鑑』荻原昂彦（著） (First UX Design Guide by Akihiko Ogihara).

Background: Wanting to Learn UX Design Basics

I read this book to learn the basics of UX design.

The Value of Learning UX Design Concepts from Introduction to Implementation Through Case Studies

As a UX beginner and startup entrepreneur, I appreciated being able to learn UX design concepts from introduction through design to implementation through case studies.

The target audience ranges widely from UX beginners to professional UX designers, new business managers, marketers, sales representatives, HR personnel, and startup entrepreneurs.

This book explains UX design from introduction to design and implementation, along with 60 case studies. It includes a “Practical Section” where you can virtually experience the process from introduction to implementation in a story format.

An essential book for everyone from UX beginners to professional UX designers, new business managers, marketers, sales representatives, and startup entrepreneurs.

Source: First UX Design Guide – BOW BOOKS

Additionally, having case studies presented for each essence allowed me as a UX beginner to learn concepts through examples, which I felt made it easier to get started with UX before studying it systematically.

Chapter 1: Comfort-Oriented / 居心地系 Experience Essence 1: Providing Excuses / 言い訳の提供 Experience Essence 2: Belonging Assistance / 所属感アシスト Experience Essence 3: Lowering Hurdles / ハードル下げ Experience Essence 4: Transferring Guilt / 罪悪感の転嫁 Experience Essence 5: Making Things "Invisible" / 見え"ない"化

Chapter 2: Encouragement-Oriented / 後押し系 Experience Essence 6: Mental Sunk Cost / 心のサンクコスト Experience Essence 7: Not Deciding Yourself / 自分で決めない Experience Essence 8: Failure OK / 失敗OK Experience Essence 9: Difficult Problems / 難問 Experience Essence 10: Trial 2.0 / トライアル2.0 Experience Essence 11: Pay As You Use / 使う分だけ

Chapter 3: Conviction-Oriented / 納得系 Experience Essence 12: Explaining Reasons / 理由の説明 Experience Essence 13: Process Participation / プロセス参加 Experience Essence 14: Clarifying Usage / 使い道の明示 Experience Essence 15: Diagnosis / 診断

Chapter 4: Participation-Oriented / 参加系 Experience Essence 16: Enriching Support / 応援のリッチ化 Experience Essence 17: Nurturing from Obscurity / 無名からの育成 Experience Essence 18: Solidarity from Differences / 差からの連帯 Experience Essence 19: Beyond Customer / 脱顧客 Experience Essence 20: Room for Contribution / 貢献の余白 Experience Essence 21: Narrative / ナラティブ Experience Essence 22: Mild Participation / マイルド参加

That’s all from the Gemba, where I learned about UX design concepts from the First UX Design Guide.